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Clay 101: GTM Automation

Learn all the fundamentals you need to navigate Clay seamlessly when getting started

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Clay Cohorts

The fastest way to master Clay

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Yash Trekiwal
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Find Companies

Find companies that match your specific criteria within Clay's proprietary dataset.

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Getting started

Signals

Learn about Signals, a way to monitor changes to your contacts like promotions, job changes, or new hires.

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Get started with our comprehensive courses

Signals & ABM

Intermediate
Signals & ABM

Master Signal Orchestration, Account-Based Marketing, and Intelligence-Driven Advertising to Build proactive GTM engines.

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Automated Inbound

Intermediate
Automated Inbound

Learn how to automatically enrich, score, and follow-up with inbound leads with Clay's inbound automation engine for lightning-fast speed-to-lead.

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AI-Powered GTM Automation

Intermediate
AI-Powered GTM Automation

Unlock GTM alpha with AI workflows that save time, reduce costs, and drive conversion

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How to Use HG Insights in Clay

Intermediate
How to Use HG Insights in Clay

Diving deep into one of the most powerful enrichment providers in Clay's arsenal: HG Insights.

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Automated Outbound

Beginner
Automated Outbound

Learn how to build fully automated, 1:1 outbound campaigns using AI in Clay

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CRM Enrichment

Intermediate
CRM Enrichment

Build data hygiene processes for your CRM at scale, and keep it automatically up-to-date.

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Limitless Research

Intermediate
Limitless Research

Stop copy/pasting data into your CRM and learn how to harness the power of web scraping to turbocharge your revenue org

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All Docs

Explore popular topics

Signals & triggers

Automate actions using real-time signals to react instantly and intelligently.

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Settings & Admin

Manage workspace controls, permissions, billing, and user access securely.

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Export

Send data anywhere: spreadsheets, CRM, Slack, or custom workflows.

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Gen AI

Generate content, insights, and automation using powerful AI capabilities.

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Web scraping

Extract structured data from any website, instantly and code-free.

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Transform

Clean, format, and restructure data to fit your workflow perfectly.

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Enrich

Add missing details using powerful enrichment sources and integrations.

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Find

Search and filter data effortlessly across platforms and systems.

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Getting started

Learn the basics and build your first workflow step-by-step.

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Certifications

Get resume-worthy credentials

Clay Certifications are credentials that you can use to signal to potential employers your GTM engineering skills in Clay.

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All Claybooks

Interactive free templates with claybooks

Sales

Use Upcell.io to add prospects to Clay directly from LinkedIn, without ever leaving your browser

By 
Bolaji Olayiwola
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Sales

Get warm introductions to target accounts from mutual investors

By 
Alex Lindahl
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Sales

Signals: Stack custom website signals, recent hires, and job opening signals to find better leads

By 
Chris Viglietta
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Other

Use AI to draft outbound emails in the style of Seth Godin, David Ogilvy, and Leo Burnett

By 
Scott Tousley
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Sales

Write personalized emails based on website data

By 
Scott Tousley
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Marketing

Turn website visitors into warm outbound using Clay and Lemlist

By 
Stan Stojanovic
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Sales

Signals: Track job changes for champions at existing customers

By 
Josh Whitfield
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Sales

Streamline multi-threading and next steps after sales calls

By 
Alex Carstens
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Sales

Source and enrich ICP-fit contacts and companies within your TAM

By 
Chris Viglietta
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Sales

Turn Google Maps listings into a target account list with contacts and emails

By 
Eric Nowoslawski
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Sales

Signals: Monitor job changes at target accounts

By 
Chris Viglietta
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Sales

Signals: Track Reddit brand or competitor mentions and sentiment

By 
Chris Viglietta
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In person learning with Clay cohorts

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The faster way to master Clay

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Experts

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Community

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